Wednesday, September 21, 2005

The Key To Successful Blogging

According to marketing pundit and best-selling author Seth Godin, blogs work when they are based on candor, urgency, timeliness, pithiness, and controversy.

Below are definitions of these terms taken from The American Heritage Dictionary:
candor (kàn´der) noun
Frankness or sincerity of expression; openness.

urgency (ûr´jen-sê) noun
A pressing necessity.

timeliness (tìm´lê nès) noun
Occurring at a suitable or opportune time; well-timed.

pithiness (pîth´ê nès) noun
Precisely meaningful; forceful and brief.

controversy (kòn´tre-vûr´sê) noun
A dispute, especially a public one, between sides holding opposing views.
You, the readers of the ITscout Blog, need to be the judge of how well I'm doing with the five items listed above.


Blogger Paul said...

For what it's worth, I think you're doing an excellent job with your blog.

A key term that's missing from this list is "exposure."

9:06 AM  
Anonymous Anonymous said...

I must say...This is helpful advice that I can definitely get behind!


8:19 PM  

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