Wednesday, September 21, 2005

The Key To Successful Blogging

According to marketing pundit and best-selling author Seth Godin, blogs work when they are based on candor, urgency, timeliness, pithiness, and controversy.

Below are definitions of these terms taken from The American Heritage Dictionary:
candor (kàn´der) noun
Frankness or sincerity of expression; openness.

urgency (ûr´jen-sê) noun
A pressing necessity.

timeliness (tìm´lê nès) noun
Occurring at a suitable or opportune time; well-timed.

pithiness (pîth´ê nès) noun
Precisely meaningful; forceful and brief.

controversy (kòn´tre-vûr´sê) noun
A dispute, especially a public one, between sides holding opposing views.
You, the readers of the ITscout Blog, need to be the judge of how well I'm doing with the five items listed above.

2 Comments:

Blogger Paul said...

For what it's worth, I think you're doing an excellent job with your blog.

A key term that's missing from this list is "exposure."

9:06 AM  
Anonymous Anonymous said...

I must say...This is helpful advice that I can definitely get behind!

Thx.

8:19 PM  

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